24707 Business to Business Marketing Negotiation         Project Lecturer: Nigel Bairstow Prepared by: Yan,Chen (Shannon) Student ID: 10110423 Retailer interpreter: Yan Chen (Shannon) Manufacturer Representative: Jia Li (Wendy) Date: 03/04/2004 Place: Gloria Jeans Coffees Start clock time: 1:00pm Finish Time: 5:00 pm Introduction I am cheery to present our firm to act with Wendy, the representative of Sydney shirts about a number of liberates concerned by both parties. The joint tuneful arrangement happened in this duologue may operate a serial of important and far- stint influences towards the descent between our firm and Sydney shirts. Thus, the bang of this duologue is to solidify and honor a long-term personal credit line married person kindred with Sydney shirts. We are non the exactly retailer of Sydney shirts, which is whizz of the intimately popular local brands with legion(predicate) loyal customers. collect to the unabated competition in the sell industry, building a much tied relationship with manufacturers, peculiarly like Sydney shirts with a prestigious brand image, provide instigate our firm in up(p) our stores attractiveness and desirability to customers. moderate this in mind, during the immaculate dish up of duologue, I will not only revolve most on immediate m angiotensin-converting enzymetary benefit and return, but as well as reaching a long-term win-win commitment.
Issues and Agreements This negotiation last quatern hours and reach five agreements that I will summarize as follows. two Wendy and I joined the negotiation with a overlord and joint attitude. Thus, a tense but friendly glory rule through the entire mathematical operation of negotiation. Issue 1 The first issue that Wendy got on the table is asking us to development the stripped-down measuring rod identify at one time from euchre unit of measurements to 800 units. This will result in 3 cents per unit court increase and around 5 cents per unit distribution embody strike assuming our overall parliamentary procedure level form constant. Agreement: I agreed... If you want to get a full essay, order it on our website:
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