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Target Audience -Who should be targeted by this advert? shortly the Cadbury pare is in a vulnerable situation whereby an frustrated publicize campaign starring Joss Stone has left the increase less(prenominal) desirable. One bad marketing decision to employ the one-year-old vocaliser has had a negative impact on sales and write up and therefore left Cadbury looking to reinvigorate the persona of the brand. The nous behind the joss rock music advert was to broaden the chivy whilst still sticking with the front woman promotion and alluring consumption of the chocolate. However the UK audience was less than accommodating for this new desquamate girl after being treated to so many more seductive and frankly less excitation women in the past. There have take down been numerous online facebook petitions to disengage out(a) the advert from TV screens because viewers find her so infuriating. many of these people who are so enraged by joss stone are the target audience which is predominately female persons and even more specifically those from the age range of 18-50. Women have al fashions been targeted as the of import audience for the Cadbury flake and it has never been seen as a mans product.

equal to the yorkie bar which is deemed as a mans chocolate, this product even went as far to launch a campaign making known the demesne that it was infact only for men and totally alienated the female audience, only this did not affect sales and turned out to be a stroke of marketing genius. So on the nose because the main targ et audience is women, does this mean that me! n do not eat flake? This is not true, they most for sure do and when thinking of the advertising campaign used success wide-cuty for 40 years of a heartfelt looking manikin seductively eating the chocolate, the advert is actually more visually challenge to the male audience. However this does not change the way that the flake is perceived as a female product.  hence in a new advert it would be a good idea to skew...If you want to get a full essay, sight it on our website: OrderCustomPaper.com

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