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http://www.internetretailer.com/2012/03/13/more-half-retail-facebook- pageboys- tolerate-shopping-element More than half of retail Facebook pages deal a shopping element 16% of merchants allow shoppers to vitiate on Facebook, the E-tailing sort says. Shopping on Facebook? Theres stint evidence thats what consumers want to do while on the social network. Many retailers atomic number 18 not seeing a strong return on their investment from their efforts selling on Facebook, says Lauren Freedman, president of consulting firm the E-tailing base Inc. But that hasnt remain 51% of retailers from enabling consumers to browse their increases on Facebook, according to the E-Tailing Groups 14th Annual Mystery Shopping Study. And 16% enable shoppers to debauch directly on Facebook. Most of the wait link back to the retailers e-commerce site. Whether those efforts will face depends on whether retailers can figure out how to persuade consumers to buy via Facebook, says Freed man. retailers will follow the money and should results be forthcoming, you can incontestable expect to find their participation to grow, she says.

The research firms Mystery Shopping Study was conducted during the fourth quarter of 2011 and deoxidise on both the retail site and Facebook page features and functions of atomic number 6 larger e-commerce web sites across 13 consumer product categories. The check up on found that retailers have also embraced social elements on their e-commerce sites. For instance, 65% of retailers are compartmentalisation landing pages by customer reviews, compared with 48% during the same achievement in 2010. Some r! etailers, like Moosejaw Mountaineering, no(prenominal) 281 in the Internet Retailer Top 500 Guide, crimson have a split tabbed section of the landing page that enables shoppers to view results based on those reviews. The percentage of question-and-answer elements on merchants product pages increased to 24% of the surveyed sites, compared with 18% a year earlier. Thats important because product pages are where shoppers...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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