Banking Service in Developing Economies Essay -- Business, Marketing

Whilst the relationship marketing books is expanding at a rather exponential rate, rapport between customers and effort line employees did not get its due attention especially in the context of banking service in traditional, developing economies. This has delimited the efficacy of the effected relationship theories in explaining the antecedent effect of trust, commitment, service quality and troth for developing rapport leading to overall client (customer) satisfaction. The focus of this research, thus, is rapport. This chapter acts as a preamble that sets the ball rolling by presenting the research telescope explaining the research problem and scope and discussing the research questions. A brief mark off explaining the overall organisation of the thesis is also incorporated at the remnant of this chapter. In todays highly competitive business environment, legion(predicate) organizations all over the world lose been forced to put to a greater extent emphasis on retaining t heir existing customers rather than acquiring new ones. Since effected transactional approaches to marketing does not seem to be adequate in attaining this and new(prenominal) related marketing goals, many organizations seem to have been moving remote from product or brand penchant to relationship marketing orientation which has been viewed as a bridge through which both customers and companies can sell each others needs and values and can fill up their potential expectations by creating two-way exchanges (Bateman and Snell, 2007). In this backdrop, rapport holds a critical position in the customer-employee relationship arena particularly in marketing of services because it possess characteristics such as interpersonal focus, simultaneous production-consumption and the lack of standa... ...the conceptual model used in the investigation. It also includes a ingredient to discuss four models found in the extant literature which have been replicated in this theatre of operat ions to test if the relationships portrayed in them were valid in the Bangladesh context. This was necessary to ensure the validity of the relationships proposed in the conceptual model. Chapter 4 look into Design Presents details of methodology, sampling procedure, data collection process and sermons on the development of the survey instrument. Chapter 5 Data Analysis Explains data abstract and research results. Chapter 6 Hypothesis Testing Presents a detailed discussion on the hypotheses testing procedures and test results.Chapter 7 Conclusion Explains research contributions of this study for both academics as well as practitioners. Also presents the limitations of the study.