Corporate Responsibility and Marketing Strategies Essay

There is no question that orchard apple tree is a remarkable company. In addition to its business sector turnaround, its innovative design, and its media content and apps, the unadulterated sexiness of all its products catchs orchard apple tree gruelling to resist. For me, what isnt hard to resist, is asking How can a company that is this wondrous in other respects be missing in carry through on embodied social responsibility? orchard apple trees provider righteousness Report reveals that the company is taking action to stop wrong practices among its suppliers. These have admitd role of underage labor at 10 facilities, dangerous workings(a) conditions at two facilities, falsification of audit materials at four facilities, and bribery at one facility (Forbes, 2014).orchard apple trees Current mail service on morality and Social ResponsibilityRecently, orchard apple tree released a hear of suppliers that accounts for 97% of the companys append chain expenses. The compan y also became the first technology enterprise to join the Fair Labor Association, which plant to improve labor conditions and boasts such members as Nike, Adidas, and H&M. The increased hydrofoil is welcome after a spate of bad press regarding overseas supplier Foxconn and others raised doubt about Apples freight to corporate social responsibility (CSR). Apples public soma has the rosy glow of a crisp Gala. A national aspect conducted by the impertinently York Times in November 2011 found that 56% of respondents couldnt think of anything negative about the company, while 14% cited expense as the worst thing about Apple. A mere 2% storied overseas labor practices, but that may be changing with juvenile stories about appalling labor practices in some ofApples suppliers in China picking up pace after the report.The bran- virgin year ushered in a provocative radio report entitle Mr. Daisey and theApple Factory from This American Life, detailing awful living and working condi tions for people at Apple. Suppliers like Foxconn note that This American Life has since forswear parts of the story, claiming that Mike Daisey embellished portions of his tale, although the radio show acknowledges that the overall problematic conditions at various Chinese manufacturing plants atomic number 18 well documented elsewhere. Soon after, the New York Times followed with an article titled In China, Human termss ar Built Into an iPad, high lightnessing similar depressing working conditions at iPad and iPhone factories. The to the highest degree e-mailed article of the day, it detailed deaths from explosions ca employmentd by aluminum dust, n-hexane poisoning caused by cover version cleaner, suicide attempts, underage workers, and workweeks of much than than 60 moments.Finally, reports came in about a potential mass suicide by 150 Foxconn workers, who threatened to take off from the factory roof. While the crisis was averted, it followed 18 deaths from falling at t he plant in 2010 Examine Apples Core Will CSR Prevail? (2012). short letter & the Environment, 23(3), 7-8. Apple has had many CSR challenges over the years however, Apple has worked to strengthen its programs to jock suppliers protect student interns and other at- take chances workers. Apple continues to ensure efforts to end spendthrift work hours. In 2013, Apples suppliers achieved an average of 97 percent compliance with uttermost 60-hour workweek. Apple is driving responsible sourcing of minerals, and has publicly released a list of smelters and refiners to its give chain to promote transparency. In June 2013, Apples work hour compliance was 100% the underway June 2014 compliance is down slightly to 95%.Apple states that if companies want to do business with Apple, they must uphold the highest loading to human rights. Apple also states it is looking to eradicate unethical hiring and exploration of workers tied(p) when local law suites permit such efforts. Apple is invet erate efforts to end excessive work hours and driving sourcing of tin tantalum, tungsten and moneyApples 2014 report shows Apple has met its social responsibilities. Apple conducted 33 specialized audits at facilities employing migrant workers who may be at risk for unfair treatment. Apple required suppliers to reimburse US$3.9 million in excess foreign contract worker fees, it was confirmed, inJanuary, 2014 that all bustling third-party auditors verified identified tantalum smelters in Apples supply chain as conflict-free (Forbs, 2014). Apples position on modality change is also a work in progress. Apple is working to improve its position in the world on climate change. Apple says it wants to leave the world better than they found it. Apple strives to create products that are the best they can be in all(prenominal) way. Products that is beautiful, easy to use and powerful. Apples passion for innovation goes into to how Apple thinks about its social responsibility of organism en vironmentally responsible.Apple works tireless on reducing its preserve on climate change by finding ways to use greener materials, and conserve the resources we all need to thrive. The Impact of Publications of Ethics and Social Responsibility on Apples Reputation Apples reputation was challenged by the contact of the publications of ethics and social responsibility violations made by suppliers. Like e genuinely company, Apple exhibits five types of external pressures that influence its strategies and operational policies guest subjection industry best practices expectations of major shareholders and the investment community civil golf club organizations or NGOs and, increased government pressure and regulatory oversight.Despite abundant media publications on the impact of the ethics and social responsibilities violations made by Apples suppliers, Apples reputation has not suffered. There has not been any loss in demand for its products or revenues, which continues to grow unabated. Apple also enjoys broad customer loyalty in China even though customers thither have a better knowledge of these working conditions. This is not surprising. Product boycotts are usually very(prenominal) short-lived, except those for products that position a threat to consumers health and safety, such as contaminated intellectual nourishment products. Public pressures and media coverage also decline when the issue ceases to be a news event and other more newsworthy items catch media attention. It is super doubtful that it go away be any different this beat dickens Faces of Apple PRAKASH SETHI APRIL 2012.In sum, Apples business model is no different than its competitors. Yet as an industry leader, it surely has the ability, and I fill out the obligation, to set standards of conduct that enrich the commons at the same time as itenriches the companys investors. Methods Apple Can Utilize To get word Wages And Benefits Standards Going forward, Apple can make sure that i ts suppliers follow to wage and benefits standards by giving employees a voice and direct connections to its corporate CEO with surveys and frequent meetings either virtual or face to face for comments regarding treatment and fair wages. A taskforce can be established to instruct workers, keep in touch and understand what is needed. There are frequently problems of communication and the taskforce could improve this gap between Apple and its employees, thus creating slaked workers and less scrutiny and unwanted media publications for Apple.Apples Customers and Increased CostApples customer satisfaction is stellar in light of all of the negative media publications. In addition, Apples customer low is loyal. Pundits often refer to them as zealots or fanboys. The more polite references include Mac loyalists. I am, of course, talking about Apples (AAPL) more vocal customers, those who will defend the company and its products in any flip over going on around them. The Secret Behind Apples trusty Customer Base Apr. 11, 2007 932 AM ET virtually Apple Inc. (AAPL) By Carl Howe Notably, I believe Apples customers will pay an increased price to own one of Apples products and stand in overwhelmingly long lines to purchase them. Apples customers would be willing to pay more to keep the most innovative product in the industry if there was a price increase due to Apple needing to pay higher(prenominal) wages to employees to produce an Apple product.What is it that drives their passion for most things Apple? Is it a deluded mind warped by the Reality Distortion Field that Steve Jobs so successfully wraps all new product in? In short, the adjudicate is no. The truth behind the scenes is not that Apple has a large group of customers that are too dedicated and passionate about their products, or the company as a whole. The reality is far more guileless and obvious Apple simply has a large group of very fulfill customers and thats the secret ingredient, left out of nearly every(prenominal) analysis or op-ed piece that mentions these zealots.The obvious position to Apples customer satisfaction lies in their attention to detail in every facet of product development. All their products are designed, at every stage, with the customer clearly in mind and each product is tailoredto make it as easy to use as possible for the customer, regardless of how technically savvy or not they may be. The less obvious side involves two keywords liberty and choice. Customers do not really want freedom of choice they want satisfaction in the product they purchase this is what keeps customers satisfied and loyal.Apples Current Overall Marketing StrategyApples current overall market strategy is excellent for developing a very distinct strategy through industry leading innovation. This strategy has allowed them to be the frontrunners in new product introductions and the improvement of existing products. Apple has busy a differentiation strategy in an attempt to m eet the necessitate of a global market by offering customers innovative new products and improved existing products. An important part of their strategy involves meeting the needs of the evolving digital electronics and computer markets. Apple has chosen to implement its strategy by designing and developing its own operating systems and software technologies. This has allowed them to be very flexible in developing new products as they have do it control over the software and hardware.Apples strategy is even evolving in an effort to keep up with evolving technology. Initially, Apple sole counseling was on the computer industry as they were introducing innovative products. Apple continues to fetch innovative products in the computer industry, but recently has focused a great deal of strategic attention and resources on entering into the digital electronics and computer markets. This, along with the successful entry into the personal media player industry, tag a clear evolution i n Apples strategy. Also, Apples entry into the tablet computer industry with its iPad and the mobile headphone industry with its iPhone are evidence of a further evolving strategy. (2012, 02)What Are the hirer Elements of Apples Overall militant Strategy? Study Mode.com. go back 02, 2012ReferencesExamine Apples Core Will CSR Prevail? (2012). craft & the Environment, 23(3), 7-8.Forbs (2014)Lisa Jackson Vice President of Environmental Initiatives www.insidebusiness360.com Management Management EthicsTwo Faces of Apple PRAKASH SETHI APRIL, 2012The Secret Behind Apples Loyal Customer Base Apr. 11, 2007 932 AM ET About Apple Inc. (AAPL) By Carl Howe(2012, 02)What Are the Chief Elements of Apples Overall Competitive Strategy? Study Mode.com. Retrieve 02, 2012 from htt1//www.studymode.com/essays/What-Are-The-Chief-Elements-Of-928263.html.