Jet Airlines Analysis Of Information System Business Essay

kilobyte Airlines Analysis Of Information system Business EssayManagement Information SystemManagement Information Systems (MIS) provides study to managers and help them in decision-making based on databases. Data analysis plays vital role in determining which resources to use in arrange to achieve the mission of an organization. The military personnel is developing an increasingly global market and economy.The basic management information system measures inputs and/or outputs, allowing managers to analyse the descentbetween them and make decisions based on the outcomes they desire.Day to day example burn down be a speedometer, a speed-measuring systemTypes of Management Information Systems.The different types of MIS tolerate be classified into the followingTransaction-Processing SystemsWith the advent of mainframe computers, Transaction-processing systems were introduced in the 1960s. They are designed for the banks to handle a huge volume of routine, recurring transactions. They eternalize deposits and payments into the accounts, record sales and track inventory..Operations Information SystemsAfter transaction-processing systems, operations Information Systems came into existence. It gathers information, organises and summarises it in a useful form. It access data from TPS and moulds it into suitable form. One can obtain sales report or inventory etc from this.Decision Support Systems (DSS)DSS is an interactivecomputer system. It hasthree fundamental compvirtuosontsdatabase management system (DBMS), model-based management system (MBMS) and dialogue generation and management system (DGMS) which can be used for decision making.Expert Systems and Artificial IntelligenceESAI use human knowledge encapsulated in a computer to solve various problems that usually requires human expertise. Computer recognizes, formulates and then solves a problem. It also explains the firmness and learns from its experience as well.Introduction to resiny AirwaysJet Airways is a leading Indian air hosewith its head quarter inMumbai,Maharashtra. It is the second largest airline in Indiaand the market leader in the domestic sector. It offers everywhere 400 flights daily to 67 destinations worldwide.Main domestic hubsMumbaiandDelhi.International hubs BrusselsAirport,Belgium.It is owned by theLondon-based businessman, Mr.NareshGoyal.BACKGROUNDJet Airways emerged with its first flight in 1993. It is one of the fastest expanding airlines in the world, and in future exit become the most preferred airline making your journey enjoyable. Jet Airways offers flights to 24 worldwide destinations and 43 destinations in India.OVERVIEWJet Airways was incorporated as an air service operator on 1 April 1992. It commenced Indian commercial airline operations on 5 May 1993. On 4th January 1995, Jet Airways was granted a scheduled airline status.The company is registered on theBombay Stock Exchange. Although,a major portion (80% of its stock) is controlled by Naresh Goy al.It has oer 10,017 employees (March 2007).Jet Airways currently operates a fleet of 90 aircraft. With an average fleet age of 4.99 years, the airline has one of the youngest aircraft fleets in the world. Flights to 65 destinations span the length and breadth of India and beyond. merged VISIONJet Airways will become the most preferred domestic airline in India.Jet Airways will achieve this outstanding power by pass a high quality of service and reliable, comfortable and efficient operations.Jet Airways will uplift the concept of domestic airline travel -to be a world class airline.It will achieve this objective even while ensuring consistent profitability, achieving long-term returns for its investors and providing its employees with an environment for excellence and beatth.Information Systems in AirlinesAirlines exist to connect race to distant locations very efficiently and safely while making profit for the shareholders. . There has to be a trade-off between the three aspect s.Thus, the designing of information system is very essential and its management helps them reach the organizations purpose.Key indicators in management are required to guide the working of the process and making changes in resource allocation. A management information system regularly provides information about the efficient working and function of the organization.The ultimate tell of the airline manufacture is to make the passengers journey comfortable and convenient. The different procedures in the aerodrome and airplane should be simplified and highest degree of customers satisfaction do to maintained in order to succeed in todays competitive world.The Current ScenarioThe airline industry is constantly evolving and incorporating the latest innovations and technologies all with a common aim to make the journey of the passengers more than and more comfortable and convenient.All the different procedures that the passenger goes through in the airport and airplane have to be simplified and highest quality of satisfaction for customers have to maintained by airlines in order to succeed in todays competitive scenario.Flying is now-a-days one of the fastest and easiest way to cover large distances. It saves a gage of travelling time compared to early(a) means of transport. For employees this is a huge bonus as business can be carried out at a red-hot speed as they can reach their destinations in a matter of hours . The 4 basic factors that the airline industry has to carefully tackle are as followsEfficiencySpeedSafetyComfortEvery year more and more people are resorting to airlines as a mode of transportation and and so constant innovation and establishing a unique relationship with the passengers is the need of the hour. Hence , the importance of the engineering science of integrated systems has become clearer and unavoidable in the airlines for the future as well.Improving Air Transport Information SystemsIt has been seen that many vendor companies are doing constant research and development in the technologies which have a prime aim to improve customer satisfaction and provide better operate to the customer. Huge investments are also being made in this area which has a quid of scope of improvement.Example of such service can be self- checking kiosks, in-flight entertainment and connectivity, check-in via mobile phones, airport and baggage management services.Currently what can be seen as the prime objective of the airlines is Optimizing revenues while maximizing customer relationships.Management Information system in Jet AirlinesVENDOR IBMJet Airways, ,one of Indias premier international airline, and IBM (NYSE IBM) have announced that the companies have signed a strategic business transformation for ten years and information applied science (IT) services agreement. Valued at 62 million US dollars, the agreement is a major step towards Jet Airways journey of technology led business transformation, which will help the airlin e to achieve significant growth by implementing the companys IT with business strategies.Jet Airways aims to use IBMs domain knowledge of the global airline industry and its leadership in technology to meet the groups business transformation objectives. As part of the deal, IBM will provide with the latest technological solutions to transform the airlines various business areas such as airport operations, direct distribution and frequent flier programs. This engagement will help Jet Airways to improve and integrate its IT systems to deliver a highly differentiated customer service and to improve the efficiency of its various operations.Constant innovation to stay ahead of industry growth has been Jet Airways operating philosophy since it started its operations in 1993, said Nikos Kardassis, Chief Executive Officer, Jet Airways (India) Ltd. We are delighted to partner with IBM, the worlds leading IT services company, and see this as an exciting opportunity to use IBMs technology to l ead business transformation in the Indian tune sector and augment growth. This association will enable us to focus on our marrow squash business and improve our operational efficiencies, besides delivering a seamless customer experience. India, as a country, will take a leading edge position in delivering innovative ideas and solutions in the spheric Aviation terrain, remarked Mr. Kardassis.IBM has provided Jet Airways with cutting edge IT Infrastructure and application to support services including employee transition, data centre operations, help desk support and storage operations, internet security services, network management, SAP and various other operating systems.Commenting on the developing relationship with Jet Airways, Ashish Kumar, General Manager, Global Technology Services, IBM India/South Asia, said, This strategic services deal with Jet Airways will begin a a new era in the Indian zephyr industry. It will enable the airline to provide and enhance its business val ue and gain competitive advantage through innovative use of technology. IBM will introduce its global experience and expertise in this industry to deliver services and solutions to help Jet Airways achieve its mission to innovate and lead as it continues to grow and expand internationally.The contract was signed in June 2010.Customer Relationship ManagementCRM stands for Customer Relationship Management. It is methodology used to learn more about customers necessitate in order to develop stronger relationships with them. CRM has always been a matter of great concern for airlines aspiring to improve relationships with the customers.Airlines that can effectively target, attract, serve and hold the silk hat customers will definitely experience significant benefits. The better the bonding the airline holds with these customers, the more opportunities will be open for selling additional products and services.However, as the e-business is evolving, the hurdle of establishing customer relationships have become even greater. Airlines must be completely responsible for a customers satisfaction whilst the want it, buy it and use it experience.Advantage of CRM In Sales and MarketingCRM defines marketing processes and satisfy customer requirements using functionality to improve management of resources, segments and lists, campaigns, trade promotions, and marketing analytics. It also enables management of accounts, product configuration, opportunities, quotations, orders, contacts, activities pricing, billing, and contracts.Make reinvigorated business decisions with improved customer relations.Speedy access to databases so faster marketing.Improve visibility of your entire marketing processIncrease returns on investments. get down profitable relationshipsMaintain focus on productive activityEliminate barriers to productivityImprove sales efficiency ServiceTransform service into a profitable line of businessIncrease customer loyaltyReduce costs of customer service and field serviceCRM in Jet AirwaysThe routine 5 shows a few special offering from Jet AirlinesThe special offerings from it are as followsIt offers free ticketsSpecial rates for StudentsSpecial Fares for corporate dealsJetlite SurprisesThe other Customer Relationship Management activities also includeRapid Rewards program for all passengers that make all their reservations online.Incentives include lower rates, express boarding passes, and in-flight bonuses standardized free snacks drinks.Business Rapid Rewards for Business travelers.Special Benefits and services for SeniorVendor For Jet Airways CRM EPSILONThe emerging digital marketing company Epsilons netmail solution will now provide customer and trade communication services to Jet Airways in order to improve their relationship with customers. Jet Airways known for its in-flight services is striving hard to enhance its customer relationship management and loyalty management. .Various surveys were conducted and was found that cus tomers prefer email as the channel for communication. Thus, in order to be forward it selected Epsilons email marketing services. Epsilon is a pioneer in email sevices and provides exact view of all the customers .Such an overview allows the airways to design solutions for targeted customers which also change magnitude its brand equity and nurtures great profits with loyalty.To provide a world-class customer experience, we chose Epsilon for their best-of-class email marketing solutions that enable us to stay close to our customers end-to-end the relationship lifecycle and chink that we are providing the most relevant information, optimised in a timely fashion as and when they want it, said Rahul Kucheria, GM, Relationship Marketing with Jet Airways.Epsilons email platform speeds up the email delivery. Ithas an intense tracking and report forming features as well as optimisation tools that enable Jet Airways to enjoy the benefits of relevancy in communicating with the customers.It also allows Jet Airways to monitor and track the position and status of specific email communication all the way from booking to examination transaction. This allows the airline to improve its profile and transaction behaviour data to ultimately achieve one-to-one relationship with its customers.Jet Airways currently publishes a monthly email newsletter to Jet Privilege members, all the travel agency partners and corporate clients. The company is planning to introduce transactional e-mailing through the Epsilon platform, such as registration confirmation, refreshing messages and purchase confirmations.ConclusionIn general, the airlines have to ensure that they strike a proper balance between the customer services and operating costs. In the aviation industry, the competition is ever increasing as more players enter each year. Effective management of information systems can definitely help in attaining these goals and also assist to incorporate the innovative solutions as well.In o rder to meet to meet these challenges, lot of companies and firm are working on different software program and solutions with a common objective in mind to make travel both easy and convenientIt is important to choose the suitable information that will help managers observe their situation clearly. When airlines observed management information systems that included loss in the revenue due to not selling empty seats or rooms, they managed ways to get some value from latecomers at deep discounts.A good information system in practice can ensure that the operation is able to run efficiently with clear focus on customers. By incorporating better and better technology systems, we can reach out to demands of more customers and also strengthen vital features like security, avoiding delays, reducing the cost of travel. The scope of improvement is virtually endless and the companies will have to keep on evolving in order to survive in the future as well.